Perfect Descent

Hand built in the USA, a producer of superior auto belay devices and is the official auto belay of the International Federation of Sport Climbing. 828 has helped with logo and identity design, product branding, advertising, and website design.

Logo Update

Perfect Descent updated horizontal logo in black shown on a yellow background. A before and after sample of Perfect Descent logo featuring a capital "D" and gear.

Branding Guidelines

Pages from Perfect Descent branding guidelines document

Stationery

Stationery letterhead, business card, and envelope for Perfect Descent brand. Elements in white, yellow and black shown on a gray background

Advertisements

Vertical print advertisements for Perfect Descent highlighting auto-belay mechanism and climbing wall with a female rock climberrectangular print advertisements for Perfect Descent highlighting auto-belay mechanism and climbing wall with male speed climber champion

Stickers

A variety of Perfect Descent stickers with logos and "Clip in. Climb on." tagline

Website

2020 Macbook pro laptop in silver.
View Website

Product Branding

Perfect Descent D gear logo in black on a yellow backgroundPerfect Descent t-shirts with yellow D gear logo on black shirt and black logo on a gray shirtPerfect Descent hat in yellow and black with gear logo on front and "Clip in. Climb on." tagline text on back.Perfect Descent auto-belays shown with yellow logo on black background